Hi 👋, I'm Alex.

Experience spanning software engineering, APIs, Developer Experience, product leadership and AI adoption, including senior roles at Kentico and Tricentis.

I’m a Product Director at Kentico, where I lead Developer Experience: responsible for the direction of our developer tooling and leading a team of ten working on how developers build with our platform.

I still tend to think about most problems like a software engineer.

I’ve spent my career moving between software engineering, APIs, developer experience, product and, more recently, AI. The titles have changed quite a bit, but the problems I enjoy usually haven’t: figuring out why something is harder than it needs to be, understanding what is actually getting in people’s way, and finding a practical way to make it better.

I’m interested in new technology, but I’m not particularly loyal to tools, frameworks or hype cycles. If something helps people solve a real problem, great. If it creates three new ones, I’m less impressed.

I write and speak about developer experience, AI adoption, APIs, developer tooling and the increasingly blurry space between product and engineering.

Outside work, I’m still a computer enthusiast at heart. I geek out on history, languages, games and whatever technical rabbit hole has caught my attention that week.